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Monday, January 20, 2020
2020 business calculator (download)
2020 business calculator (download)
Quick question... What's your 2020 goal?
Want to double your real estate business? 2x transactions... 2x GCI? More?
That's what I am going to help you with this week. :)
4 years ago my brother and I doubled our real estate business. Funny thing is it didn't take years or even months to 2x our business. It took about 1 week.
Last summer we doubled it again. Each time we used 1 very specific tool along with a simple process. And we want to show it to you.
On Tuesday I'm sharing How to Double Your Business with Reverse Engineering
During which I'll give you my 2020 business calculator.
Tues, Jan 21 @ 12:00pm Eastern
>>> ONE-CLICK REGISTER HERE <<<
Then you can enter your mobile number for an SMS reminder before we go live.
Here's what you'll get out of it...- How to reverse engineer your whole real estate biz in 45min
- 3 things you can do today to 2x your business in 1 week
- How to build a growth engine that runs in your sleep
- + 2 calculators & marketing playbooks
There's a 200-seat max, so you have to register. If you want the playbooks but can't attend live, register anyway and I'll send you the replay + all the downloads after it's over.
However, you'll want to attend live if you can, because we are giving away something extra that will not be available on the replay. Sorry!
See you soon.
-Chris Jones
Sunday, January 19, 2020
Sell More Homes and Stay Profitable In The Age Of Disruption.
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Friday, January 17, 2020
Sell More Homes and Stay Profitable In The Age Of Disruption.
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Truck driver -> top-producer
Do you know Kevin Grullon? Probably not.

For years Kevin worked as a truck driver in central North Carolina where I live.
He was a single dad with kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too.
Thing #1 - A desire to provide a better life for his family.
Thing #2 - The willingness to take action to achieve #1.
He decided to better his situation by getting his real estate license to make some extra money on the side.
He joined our local team and started using our inbound lead software Pipeline Pro Tools. (Get a 15min demo here.)
I still remember Kevin sitting in on my live Ads Training to learn how to generate leads. He barely paid attention because he was flirting with his now wife Shawn (true story).
But he got the basics down and that month he generated 42 leads on his own using Pipeline Pro Tools.
Now let's stop right there...
Give Kevin a round of applause. To go from 0 leads, no experience, no unfair advantages to generating 42 real estate leads in 1 month is legitimate hard work.
But the real hard work came next. Putting it on autopilot so that he could spend his time helping customers.
So he took our lead playbooks (the same ones I teach in these emails) and implemented them step-by-friggin-step.
He spent ~30 minutes per week checking his ads.
Within three months Kevin had a choice to make.
Should he quit driving his truck and start doing real estate full-time? After all, his income from real estate was now more than his full-time job.
He chose real estate. (Good choice, Kevin.)
That first year he made $351,623 in commissions and the next year he earned $541,298.
Having the ability to generate a never ending supply of leads, and more importantly being able to put it on autopilot, changed his life. Made him rich too.
Since then he married the girl he met in my lead gen training, they bought a huge new house with a swimming pool together, and they now run a huge real estate team in my hometown.
Kevin is awesome.
If you have a desire to better your situation and also a willingness to take action then here's the breakdown of what you need to do...
- Identify your lead number (can be tricky)
- Learn how to run free listing ads (easy)
- Get Pipeline Pro Tools to capture leads (also easy)
That's it. Sounds pretty simple, right? Kevin worked hard for sure...but he worked hard at a simple daily plan that was easy to stick to.
Want at 15min demo? We'll answer all your questions, show you the system, and give you 1-2 concrete instances of how you could grow your real estate business with Pro Tools in the first 30 days.
Here's the link one more time -> http://www.calendly.com/guerilla-realty/demo
And if you book a demo today, we'll GIVE you the #1 lead playbook Kevin used to get to $351k in GCI (or another playbook, your choice) totally free of charge and yours to keep forever.
All the best,
-Chris Jones
Thursday, January 16, 2020
Meet Kevin
Do you know Kevin Grullon? Probably not.

For years Kevin worked as a truck driver in central North Carolina where I live.
He was a single dad with kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too.
Thing #1 - A desire to provide a better life for his family.
Thing #2 - The willingness to take action to achieve #1.
He decided to better his situation by getting his real estate license to make some extra money on the side.
He joined our local team and started using our inbound lead software Pipeline Pro Tools. (Get a 15min demo here.)
I still remember Kevin sitting in on my live Ads Training to learn how to generate leads. He barely paid attention because he was flirting with his now wife Shawn (true story).
But he got the basics down and that month he generated 42 leads on his own using Pipeline Pro Tools.
Now let's stop right there...
Give Kevin a round of applause. To go from 0 leads, no experience, no unfair advantages to generating 42 real estate leads in 1 month is legitimate hard work.
But the real hard work came next. Putting it on autopilot so that he could spend his time helping customers.
So he took our lead playbooks (the same ones I teach in these emails) and implemented them step-by-friggin-step.
He spent ~30 minutes per week checking his ads.
Within three months Kevin had a choice to make.
Should he quit driving his truck and start doing real estate full-time? After all, his income from real estate was now more than his full-time job.
He chose real estate. (Good choice, Kevin.)
That first year he made $351,623 in commissions and the next year he earned $541,298.
Having the ability to generate a never ending supply of leads, and more importantly being able to put it on autopilot, changed his life. Made him rich too.
Since then he married the girl he met in my lead gen training, they bought a huge new house with a swimming pool together, and they now run a huge real estate team in my hometown.
Kevin is awesome.
If you have a desire to better your situation and also a willingness to take action then here's the breakdown of what you need to do...
- Identify your lead number (can be tricky)
- Learn how to run free listing ads (easy)
- Get Pipeline Pro Tools to capture leads (also easy)
That's it. Sounds pretty simple, right? Kevin worked hard for sure...but he worked hard at a simple daily plan that was easy to stick to.
Want at 15min demo? We'll answer all your questions, show you the system, and give you 1-2 concrete instances of how you could grow your real estate business with Pro Tools in the first 30 days.
Here's the link one more time -> http://www.calendly.com/guerilla-realty/demo
And if you book a demo today, we'll GIVE you the #1 lead playbook Kevin used to get to $351k in GCI (or another playbook, your choice) totally free of charge and yours to keep forever.
All the best,
-Chris Jones
Less than 1/5th of what you do this week matters
The eighty-twenty rule. Aka as The Pareto Principle. You've probably heard it somewhere.
It states that roughly 80% of the effects come from 20% of the causes.
Quick example... it's January. Most agents consider it an "off month".
Roughly 80% of homes will be sold by the top 20% of agents.
Here's another example. Out of all the activities you do this week to grow your business, only 20% of those activities will produce 80% of your results.
That means only 1/5th of what you do this week will have a measurable impact on your business.

What if you could flip the script?
What if you could take the little blue slice that matters and double it?
And what if you could eliminate the big red portion that's sucking all of your energy?
Instantly you'd grow your business by 60% while cutting your workload in half.
Here's what 60% growth looks like in real life...
Income before vs income after
- $30k => $48k
- $50k => $80k
- $80k => $128k
This is what I do with my real estate team and my software business every quarter.
We track every activity and every result and we clearly identify what's really working and what's just sucking our energy.
We've found that out of the dozen-or-so thing the average agent does each week, only 2 things seem to really matter.
1. Generating fresh contacts/leads
2. Phone follow up
That's it. I'll say it again. Getting leads. And following up with them by phone.
As with most things of course the devil is in the details. What qualifies as a "lead" and how do you generate them?
In our book, a "lead" means a name and phone number of someone you KNOW is buying/selling in the next 105 days.
And we've boiled "getting leads" down to 3 simple marketing playbooks that we run over and over with our software Pipeline Pro Tools. Brings us 5-10 new leads per day!
You could do the same thing.
Or you could be like Matt Mouser. He focused on these 2 simple activities and doubled his business 2 years in a row. Now he is a consistent six figure earner in a slow market where the avg sale price is < $150k.
Or you could be like Adrian F. He focused on these 2 things and he went from ~12 transactions in 2018 to 40+ transactions in 2019.
All you need is a desire to grow, a willingness to take action, and Pipeline Pro Tools.
The question is this. Are you going to be among the blue slice of agents who grows this month? Or the red swath of agents who wastes a lot of energy?
You can start by getting a quick demo. If you book a demo (and show up), we'll give you 1 of our top 3 marketing playbooks to keep free (your choice).
>>> Get a demo <<<
You'll get to see inside the software, exactly how it works, plus 1-2 instances how you could run Pro Tools in your business right away. And it's all free.
Here's the direct link one more time -> http://www.calendly.com/guerilla-realty/demo
All the best,
-Chris Jones

