Monday, March 16, 2020

Fear not

This email is going out to < 10% of our email subscribers.

If you're getting this email... it's because you are among our top most engaged subscribers, AND you've expressed an interest in our lead gen software Pipeline Pro Tools.

As a thank you for being awesome and downloading our stuff and using our apps and calculators, I want to give you my team's most powerful marketing playbook for doubling your business in a recession.

This is a legit step-by-step playbook, not fluff.

There are plenty of things happening around the world right now that could cause us to be afraid. It's amazing how having a proven plan of action can calm your nerves. And this playbook is exactly that. It's worked in every recent recession.

And if we enter an economic pullback later this year (no guarantee, but also no harm in being prepared), you can continue to grow on schedule if you're willing to put in the work.

Later this week, I will be doing an abbreviated workshop on this exact strategy, but I would like to give my top 10% subscribers the entire playbook today. It is a DEEP step-by-step guide my team uses to run this strategy over and over.

Okay, so how do you get it?

Just book a demo of Pipeline Pro Tools

As you know, this is my company's inbound lead gen software.

Here's what we do on these demos:

- Dig into your real estate business
- Help you find your True Lead Number
- Show you 1-2 free marketing examples you can try today
- Show you how Pro Tools could make your life 100x easier

Then we'll send you the complete listing playbook referenced above ^ after it's over. Yours to download and keep forever.

The whole thing takes 20 minutes (more if you have good questions), and the worst case scenario is you walk away with a few cool marketing ideas you can try right away.

Sound cool?

-> Book a demo & get playbook download

It's okay if you've booked a demo in the past. All I ask is that you be respectful of my team's time and show up with an honest desire to learn, because they are the world's best at what they do.

Talk soon,

-Chris Jones

Sunday, March 15, 2020

DE: A Different Take On Wyches

I mean sure, why not?  Let's give these girls another try.

Maybe I have been going after this all wrong.  I've been thinking to myself for a while now:  How do I get Wyches into my army while still being effective.  Well, maybe with Succubi down to 54 points with an Agonizer, it's time to start bringing more HQs, in general, to make up for this loss?  What about Wyches?  Should I go big or go small with them?  If I go big with them, they certainly take advantage of their Obsession bonuses and Combat Drugs more, but they lose out on their ability to be easily transported by Raiders.  I feel that's a big loss because you need something that can reposition them when they need to around the battlefield without exposing them to enemy fire.

The more I think about it, the more I want to try MSU Wyches instead of running larger units of them.  My reasoning is this:
  • What do they really gain after they pass their min units really?  There's definitely more bodies to soak up during Overwatch, but that's about it.  It's only when they get to 10 do they get to take additional Wych weapons.  However, if you take 10, you can't really fit more in the Raider now, can you?
  • If you keep them in min units, not only do you fill out your Troop choices easier, but you can take more Agonizers and Blast Pistols in a squad.  For example, you can run 2x5 and get double the amount of Agonizers and Blast Pistols.  The only downside is that your drugs are going to be more dispersed.
  • For smaller units, it's really the HQs that do the most heavy lifting.  I guess you should start asking yourself what are you really using Wyches for?  IMO, the more competitive lists can kill MEQ just fine by shooting them to death, so what are you doing with them?  At this stage, I think we're just styling.

I think that kinda settles it:  I don't think Wych units are all that competitive, but they're not terrible either.  Reavers are some of the best units in the codex I think, but the Wyches themselves are decent at best.  Regardless, I think you can take a setup that is cheap enough, especially from an HQ perspective, that you can afford to take a Battalion for them if you're planning to use them in the first place.

Quick note:  I think Strife and Red Grief are the best for this.  They both have really nice Warlord Traits.  Strife gives you Blood Dancer and the 9-attack Succubus build with the Whip, whereas the Blood Glaive is just a fantastic weapon to have.  In general, I see +1A is very useful all around, especially with Agonizers because Strength doesn't matter for it and neither do Blast Pistols.  As always, I think anything that can Advance and Charge and re-roll the results of both after T2+ is just amazing.  I am definitely more inclined to take these two cults over Cursed Blade.

This is what I mean:

1990 // 10 CP
Black Heart Battalion +3 CP

HQ:
Archon, Agonizer, Blaster = 91
Warlord Trait: Cunning

Archon, Agonizer, Blaster = 91

TROOP:
10x Warriors, 2x Blaster, Dark Lance = 114
Raider, Dark Lance = 85
199

10x Warriors, 2x Blaster, Dark Lance = 114
Raider, Dark Lance = 85
199

10x Warriors, 2x Blaster, Dark Lance = 114
Raider, Dark Lance = 85
199

PARTY BUS:
Raider, Dark Lance = 85
Raider, Dark Lance = 85

+++

Black Heart Spearhead +1 CP

HQ:
Archon, Agonizer, Blaster = 91

FLYER:
Razorwing, 2x Dark Lance = 145
Razorwing, 2x Dark Lance = 145

HEAVY:
Ravager, 3x Dinsintegrators = 125
Ravager, 3x Dinsintegrators = 125
Ravager, 3x Dinsintegrators = 125

+++

Strife Battalion +3 CP

HQ:
Succubus, Adrenalight, Whip = 54
Warlord Trait: Blood Dancer

Succubus, Painbringer, Agonizer = 54

TROOP:
5x Wyches, Agonizer, BP, Shardnet = 59
5x Wyches, Agonizer, BP, Shardnet = 59
5x Wyches, Agonizer, BP, Shardnet = 59

>>>

Firepower:
12 Dark Lances at BS3+
9 Disintegrators at BS3+
6 Blasters at BS3+
3 Blasters at BS2+
3 Blast Pistols at BS3+
2 Razorwing Missiles at BS3+
25 Splinter Rifles at BS3+

Face it:  There's nothing that this list can do that the pure Kabal list can't do from a pure damage perspective.  Killing things at range is satisfying for sure, but killing them in close combat with some of the most ridiculous melee heroes in the game so far might be very worthwhile as well.

So what does deployment actually look like?  Well, the 2x5 unit of Wyches goes into a single Raider while all the Archons and Succubus pile into another Raider with the rest of the Wyches.  Yes, 3 Archons and 2 Succubus go into a Raider:  The beginning of every dirty film.

From there, you just treat the 2x5 unit as a single Raider unit while remembering that you will probably get murdered if you try assaulting before you Raider gets a chance to get in there first.  You charge in with the Raider, tie up whatever was trying to shoot your ass, and then run your naked girls in for some good damage with Agonizers.  Don't forget to bring you super killy Succubus along for the ride too.  The Archons can come if they want, but most of the time they will be running around the rest of the Kabal spreading good stuff 6" bubbles while totting Blaster fire down on your opponents.  However, always remember that they're not shy to getting their feet wet, so if you need them to take on a big unit of MEQ for whatever reason, hook them up with some Huskblades and throw them into the fray.

I'm just going to leave this list right here and let it marinate for a while.  This is just a theory list and I think it can do pretty decent.  One thing's for damn sure:  10 CP sure makes me happy.

Recession playbook (anti-fear)

This email is going out to < 10% of our email subscribers.

If you're getting this email... it's because you are among our top most engaged subscribers, AND you've expressed an interest in our lead gen software Pipeline Pro Tools.

As a thank you for being awesome and downloading our stuff and using our apps and calculators, I want to give you my team's most powerful marketing playbook for doubling your business in a recession.

This is a legit step-by-step playbook, not fluff.

Later this week, I will be doing an abbreviated workshop on this exact strategy, but I would like to give my top 10% subscribers the entire playbook today. It is a DEEP step-by-step guide my team uses to run this strategy over and over.

Okay, so how do you get it?

Just book a demo of Pipeline Pro Tools

As you know, this is my company's inbound lead gen software.

Here's what we do on these demos:

- Dig into your real estate business
- Help you find your True Lead Number
- Show you 1-2 free marketing examples you can try today
- Show you how Pro Tools could make your life 100x easier

Then we'll send you the complete listing playbook referenced above ^ after it's over. Yours to download and keep forever.

The whole thing takes 20 minutes (more if you have good questions), and the worst case scenario is you walk away with a few cool marketing ideas you can try right away.

Sound cool?

-> Book a demo & get playbook download

It's okay if you've booked a demo in the past. All I ask is that you be respectful of my team's time and show up with an honest desire to learn, because they are the world's best at what they do.

Talk soon,

-Chris Jones

Thursday, March 12, 2020

2 CMA calculators (download)

How do you CMA?

See if this sounds familiar...

-Pull 3-4 active comps
-Add 3-4 closed comps
-Throw out any "outliers"
-Take an average

If the answer doesn't seem right, ignore it and make up something better. 😂

This is how most agents do CMAs, although few will admit it.

But the fact is, it sucks!

Yesterday, together with my buddy Rob Tucker, I did a live training sharing my Bulletproof CMA method. You guys were AWESOME.

Here's the replay link if you missed it or want to watch it again...

-> Bulletproof CMA - Webinar Replay (.mp4)
Downloads include CMA calc + appreciation calc + seller conversion script

Watch it now, because I will be taking the workshop down in 48hrs.

Here's what's in this workshop:

  • The ultimate CMA in <15min
  • How I get multiple CMA requests per week (easy)
  • Creating an evergreen system that brings you listing appointments
  • + 2 calculators
  • + 1 script

One important concept I explain in this workshop is how to take listings from buyer leads. Yes, you read that right. From buyer leads.

Remember, roughly half of buyers will be putting their current home up for sale in the next 90 days. It's your job to figure out which half.

The easiest way to flush them out is to bribe them with the Bulletproof CMA. Really easy to implement once you grasp the concept.

Anyway, at the end of the webinar I give you an opportunity to download my team's Craigslist Playbook free of charge. This is the absolute simplest way to start implementing the listing plan I share:

80 buyer leads -> 44 sellers -> 33 local sellers -> 20 contacts -> 9 CMA requests.

Want the Craigslist Playbook? Do me a favor and get a demo of my company lead capture software: Pipeline Pro Tools.

-> Book a demo

I'd be honored if you gave Pro Tools a serious look. But ultimately I don't want you to buy it unless it makes sense for your business.

After the demo, we'll give you a free download of our Craigslist Playbook after it's over (no obligation to purchase anything).

Plus, although our special deal on Pro Tools ends today, if you book a demo by 6pm, we'll happily extend the deal through the day/time of your demo :) so you can give due consideration to the investment.

Here's the direct link to book a demo -> http://www.calendly.com/guerilla-realty/web-demo

All the best,

-Chris Jones

Wednesday, March 11, 2020

"Bulletproof CMA" Replay (.mp4)

How do you CMA?

See if this sounds familiar...

-Pull 3-4 active comps
-Add 3-4 closed comps
-Throw out any "outliers"
-Take an average

If the answer doesn't seem right, ignore it and make up something better. 😂

This is how most agents do CMAs, although few will admit it.

But the fact is, it sucks!

Yesterday, together with my buddy Rob Tucker, I did a live training sharing my Bulletproof CMA method. You guys were AWESOME.

Here's the replay link if you missed it or want to watch it again...

-> Bulletproof CMA - Webinar Replay (.mp4)
Downloads include CMA calc + appreciation calc + seller conversion script

Watch it now, because I will be taking the workshop down in 48hrs.

Here's what's in this workshop:

  • The ultimate CMA in <15min
  • How I get multiple CMA requests per week (easy)
  • Creating an evergreen system that brings you listing appointments
  • + 2 calculators
  • + 1 script

One important concept I explain in this workshop is how to take listings from buyer leads. Yes, you read that right. From buyer leads.

Remember, roughly half of buyers will be putting their current home up for sale in the next 90 days. It's your job to figure out which half.

The easiest way to flush them out is to bribe them with the Bulletproof CMA. Really easy to implement once you grasp the concept.

Anyway, at the end of the webinar I give you an opportunity to download my team's Craigslist Playbook free of charge. This is the absolute simplest way to start implementing the listing plan I share:

80 buyer leads -> 44 sellers -> 33 local sellers -> 20 contacts -> 9 CMA requests.

Want the Craigslist Playbook? Do me a favor and get a demo of my company lead capture software: Pipeline Pro Tools.

-> Book a demo

I'd be honored if you gave Pro Tools a serious look. But ultimately I don't want you to buy it unless it makes sense for your business.

After the demo, we'll give you a free download of our Craigslist Playbook after it's over (no obligation to purchase anything).

Plus, although our special deal on Pro Tools ends today, if you book a demo by 6pm, we'll happily extend the deal through the day/time of your demo :) so you can give due consideration to the investment.

Here's the direct link to book a demo -> http://www.calendly.com/guerilla-realty/web-demo

All the best,

-Chris Jones

Tuesday, March 10, 2020

Watch my CMA method (going live now)

I've gotten 500+ requests this year. Agents want to see my 50-point CMA method...

So I'm going live now to share my simple process & how you can use it to attract 1-2 solid listing appointments per week.

Here's the link to join -> https://zoom.us/j/135808883

I'm giving away my CMA calculator, appreciation calculator, and 1 playbook for generating free listing leads.

Join to get the downloads.

Training starts now.

See you there!

-Chris Jones

CMA Calculator (.xls)

Ever get a nervous feeling while performing a CMA?

A feeling that something's not quite right, but you're not sure what?

Ever get to the end and think "Hmm...that can't be right." And then start all over??

Welcome to the club. This was me my first 3 years in real estate.

I thought I had a pretty good "feel" for pricing. So I would do a standard CMA, just like your broker teaches. Then if the number felt too low or too high, I would adjust the comps until I liked the number.

This is NOT a real valuation. Yet this is what most listing agents do, even though free will admit it!

Deep down I knew there had to be a better way, so I determined to find it.

I went back to my college statistics class. I studied virtually every valuation method known to man, including the "Zestimate" (full of flaws).

After about a year, I developed a Bulletproof CMA formula that will yield a trustworthy valuation every time. And I built it into a calculator.

Want the method + calculator?

That's what I am going to help you with today. :)

At 12pm I'm doing a free workshop called Bulletproof CMA

During which I'll let you download my 2 calculators

  1. 50-Point CMA Calculator (.xls)
  2. Appreciation Calculator (.xls)

This is my #1 most requested training topic, and this is the 2nd time I have ever taught it live.

Tues, March 10 @ 12:00pm Eastern

>>> ONE-CLICK REGISTER HERE <<<

Then you can enter your mobile number for an SMS reminder before we go live.

Here's what you'll get out of it...
  • The ultimate CMA in <15min
  • How I get multiple CMA requests per week (easy)
  • Creating an evergreen system that brings you listing appointments
  • + 2 calculators
  • + 1 script

There's a 100-seat max, so you have to register. If you want the playbooks but can't attend live, register anyway and I'll send you the replay + all the downloads after it's over.

However, you'll want to attend live if you can, because we are giving away something extra that will not be available on the replay. Sorry!

Register Me Now!

See you soon.

-Chris Jones