Here's something I've learned the hard way after 15+ years in real estate...
The fastest way to get rich in real estate is not hard work.
The fastest way to get rich in real estate is to get famous.
Because the best known agent is always the richest agent.
It's NOT...
- The hardest working agent
- The most knowledgable agent
- The most helpful agent
- The most experienced agent
- The best looking agent
- The smoothest talking agent
- The most confident agent
- The agent best at follow up
- The agent best at getting leads
- The agent with the best team
Look in any community and you'll see it is ALWAYS the best-known agent who is the richest agent.
Now, sometimes the best known agent is also a few of the other things on the list above. But those other things are not the core reason why they're the richest agent.
And it's best explained by one of my core real estate marketing principles:
"Mindshare Leads to Marketshare".
Said differently:
The more people know of you, the more often people will think of you when they think of real estate.
Said in reverse:
If a person doesn't know of you, they'll never be able to think of you and contact you to do business with you.
So...
You need people to know of you.
You need more people to know of you.
You need to be famous.
BUT...
Becoming famous is expensive and hard.
Usually.
Yet, right now there is a predictable method to become "famous to a pocket of people" that is not hard or expensive.
And for most agents, if you become famous with just 1,000 people in your community ....
... your business would experience BIG growth.
The predictable method?
I've got multiple playbooks for how to run it - depending on the platform, your niche, etc,.
But in a nut shell it goes like this:
- Gather up a list of email addresses and/or telephone numbers
- Load them up into Facebook as a "Custom Audience"
- Promote helpful, no-pressure, no-selling videos as ads to these people for $1 - $5 a day
- Never stop running a helpful video as an ad to them ... ever
- Within 90 days you'll be FAMOUS with this pocket of people
What's interesting is that not 1 in 1,000 agents is doing this yet.
So the opportunity for you to do this is NOW WIDE OPEN.
As I've taught countless times, imagine all the different ways you can apply this...
In the next 90 days you can become famous (i.e. "the best known agent") in...
- Any geo-farm of your choice - just buy the telephone numbers and email addresses for them (I highly recommend http://www.propstream.io for this because they will actually skip-trace records for just $0.12/record)
- Any property niche of your choice - FSBO, Expireds, ranches, waterfront property, golf course property
- Any condo tower - literally snag up the contact info for the unit owners, stay in front of them for $1-$5 a day... imagine getting 25% - 50% market share in a condo tower with 100 - 300 units?
- Any psychographic niche of your choice - investors, NODs, empty nesters, etc,.
- Your SOI & database - take everyone you know, know of, and any leads you've already spent money buying or generating ... and create a surge of fresh momentum in 90 days or less without cold-calling, emailing, and hounding anyone...
You're literally just 90 days away from becoming "the best known agent" (i.e. Famous) to a pocket of people of YOUR choosing.
And because of the leverage of "Custom Audiences", you can do it for $1 - $5 day at the moment.
The door to opportunity with this predictable method is now wide open.
Any agent can choose to start today and never look back.
I hope you choose your success...
Because it's time the hardest working, the best serving, the most reliable, the most helpful,, and the most knowledgable agents got a slice of the "richest agent pie" as well.
At least that's how I see it.
Andrey
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